I don’t know if you’ve noticed, but there are been a ton of 3D movies in the last year or so. Kids’ movies like Coraline, Aliens vs. Monsters and Up were all given the 3D treatment. There was also the flopped horror remake My Bloody Valentine, which featured a nude blonde running for her life in three dimensions (interestingly, I’ve heard from male reviewers it was the only worthwhile part of the film). Not only do we have the new 3D film Cloudy with a Chance of Meatballs coming in eight days, but Disney is re-releasing 3D versions of Toy Story and Toy Story 2 this upcoming October and February respectively (and have plans to re-release Beauty and the Beast) AND will be releasing the long-awaited Toy Story 3 in 3D. And with last week comes rumors of a 3D Iron Man sequel.
Where did all this come from? Since when has 3D become cool again? Maybe it has to do with the popularity of HD and the demand for high quality visuals. I’m sure that the advancement of digital 3D technology gives this medium more credibility (even the glasses have been improved).
And the movies that are made specifically for 3D are also making sure to use subtlety, which means less “whoa, it’s popping out of the screen!” and more depth in backgrounds. The one problem I have with this is, in this crappy economy, I really don’t feel right paying 3 or 4 dollars more for such a small change in an entertainment experience. Will it make action scenes look crazy? Sure. But does it justify basically paying for an extra ticket per couple?
Maybe it’s just me, but this onslaught of 3D feature films is kind of getting old. For Up, Pixar’s latest release, the 3D was really lovely, but everyone and their mother (in show business, at least) are jumping on this bandwagon. And do I really need to see the TinTin movie in three dimensions? I think not.
I don't understand the draw to 3D…why not put the money into making the final product better?
I can almost guarantee the 3-D wave is here to stay. Think about it, how would the theater experience be any different otherwise? HD movies pretty much obviate the edge theaters had in picture quality, and a couple thousand can get you a large screen, 7.1 surround sound, a much more comfy chair, AND the ability to not deal with hooligans sitting next to you. 3-d capable screens are not consumer friendly yet, so I think most theaters and movie producers are leaning in that direction, and who knows, maybe most directors will get the hang of tastefully using this new feature.